Read and discuss each group’s answers.

The next stage of the analysis is to take the highest ranking strengths, weaknesses, opportunities and threats.

Groups try to answer the following questions:

  1. How do you use your strengths to take advantage of opportunities?
  2. How do you overcome weaknesses preventing you from taking advantage of opportunities?
  3. How can your strengths reduce the probability of threats?
  4. What can you do about your weaknesses to make the threats less likely?

For a SWOT analysis to be effective participants need to be deeply involved. This isn’t a task that can be delegated to others. Select people who can represent different aspects of organization.