In most cases, SWOT analysis is sufficient for your purposes, but you can additionally apply PEST analysis if you want to deepen the insight.

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to project planning. It is an incredibly simple tool to help organization develop business strategy.

The name is an acronym for the four parameters the technique examines: SWOT – Strengths, Weaknesses, Opportunities, Threats

Strengths: characteristics of your team and institution that you consider as assets.

Weaknesses: characteristics of your team and institution that you consider a disadvantage.

Opportunities: elements in the environment that your team and institution could exploit to its advantage.

Threats: elements in the environment that could cause trouble for the project.



Wikipedia (2019) SWOT analysis. Available from

Work in groups

Group work depending on how big your institution is:

Groups of 4-5 persons or one group in case of smaller organization


Flip chart paper, markers

Hand each group a big sheet of paper (flip chart paper will do)
Tasks for the workshop:

Divide your paper in four parts by drawing horizontal and vertical line. Mark them as:

 S (strengths), W (weaknesses), O (opportunities), T (threats).

Prepare the answers for the questions and write them down in proper spaces. (see the attachment-Annex I).

This is illustration for presentation of SWOT , Good practice (DAE Strategy training in Lodz, January, 2019)