The VMOSA process grounds your dreams. It makes good ideas possible by laying out what needs to happen in order to achieve your vision.

By creating this process in a group effort (taking care to involve both people affected by the problem and those with the abilities to change it), it allows your organization to build consensus around your focus and the necessary steps your organization should take.

The process gives you an opportunity to develop your vision and mission together with those in the community who will be affected by what you do. That means that your work is much more likely to address the community’s real needs and desires, rather than what you think they might be. It also means community ownership of the vision and mission, putting everyone on the same page and greatly increasing the chances that any effort will be successful.

VMOSA allows your organization to focus on your short-term goals while keeping sight of your long-term vision and mission.

SMART goals – defining goals to be specific, measurable, attractive, realistic, time-based

Ideally speaking, each corporate, department, and section objective should be:

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it.
  • Realistic – state what results can realistically be achieved, given available resources.
  • Time-related – specify when the result(s) can be achieved.


A vision statement is a mental picture of what you want to achieve. Don’t make it cluttered or complicated. A vision statement should be simple enough so you can hold the meaning of it in your “mind’s eye”.


A mission statement defines how you will achieve your vision. It is an action statement and often begins with the word “to”.

Once again it needs to be simple so that you can easily hold the idea in your mind.

Core Values

Core values are standards you place on your business activities. Examples include ethics, environmental issues, labor standards, etc.

In addition to the mission statement you may want to state your goals and objectives for the project.


A goal is a general statement of what you need to achieve to accomplish the vision of your business project.


An objective is a specific time-sensitive milestone used to measure your progress towards achieving your goals and vision.

Action plan (what change will happen; who will do what by when to make it happen)

  • Action step(s): What will happen
  • Person(s) responsible: Who will do what
  • Date to be completed: Timing of each action step
  • Resources required: Resources and support (both what is needed and what’s available)
  • Barriers or resistance, and a plan to overcome them!
  • Collaborators: Who else should know about this action